does virtual marketing work? seo-blogging-twitter-email mkt campaigns? -southparkla.com

The short answer is: Yes.

Bunch of ifs: If you do it consistently, if you do it well, if you enjoy it, and if you invest in it: time, creative energy, and to a degree, a financial investment (time is money).

Long answer: if you don’t do email marketing campaigns, if you don’t use blogs to support your product and services and website(s), and feeder websites, in this market, and going forward, you are out of the game, or at best, at the back of the pack.

It’s not that everyone is doing it: allot of organizations are-it’s that all the best-of-breed organizations are doing it, and doing it well, and doing it every day-and that takes discipline.

Let me give you some examples close to home: when we (southparkla.com) write relevant postings, well thought-out, with the right ratio of tagging, meta-tagging, and back end SEO tools, our readership holds or grows. When we blog too much about our own activities: South Park Development Group and Forbes Legacy Ventures LLC, we get static-our viral audience gets disgruntled, and the confidence level in the efficacy of our blog falls by degrees.

However, when we maintain our relevancy, southparkla.com readership grows-sometimes exponentially. When we write turgidly, and keep our topics on point, when are blog is in flow with our audience, readership grows.

When southparkla.com uses twitter and engages in micro-email mkt campaigns to support our blog, or our primary site: www.flvllc.com, and we do it with a degree of verve, readership has doubled, tripled, quadripled.

What does this all mean? If you have a product or service to offer, the most effective way to make sure you are noticed consistently and positively, is to develop a powerful, year in, year out, virtual marketing campaign.

This all presupposes that you have been strongly branded and that your product or service is very good and these suppositions are the back bone to insuring that your virtual campaign has legs.

Put another way: you can’t build a  powerful,structural branding and marketing campaign on a sub-par product and expect it to do well.

It will be noticed because of the campaign but counter-marketing forces (word-of-mouth etc…) will create a tipping-point at which point it becomes better to freeze on marketing and go back to the drawing board.

beyond our glittering towers….

posted by: martin cavanaugh porter III

we must decide to open our eyes and see that all about is suffering and that what is needed is love and compassion. south park’s towers of glass and steel glitter and gleam against the sun and glisten and glimmer against the moon.

our streets-i live in southpark l.a with my wife and unborn child, are clean and policed. we are shielded to the west by LA Live but to the east of us, to the south of us, and to the north of us, hovers pockets of poverty and harm where illness and degradation are more the norm than the exception.

one does not know the answer to these great forever unresolved issues. certainly, i don’t.

but i do know small gestures of kindness, smiles and efforts at good will go toward all those about us are a start.

next, south park residents must use our vast pool of collective knowledge and technological know-how to advance the hopes of those neighborhoods that surround us.

to ignore the obvious, to huddle in our ‘live-work’ spaces, to bind ourselves to our t.v’s and computers will not do: it is not a life lived.

it is time for us to set a new path in south park: to beome l.a’s leader in two forms of high level entrepreneurship: business and social justice.

they are intertwined.

it is the south park development group’s controlling mission to make downtown south park l.a the hub of L.A innovation in business through the south park business incubator and through our community efforts to work together in a great effort on behalf of those who suffer around us to lessen suffering: at least to do no harm.

we are all in the gutter, but some of us are looking at the stars- Oscar Wilde

rfk: binding the wounds, dedicating ourselves to justice: please see nxt post

one step closer to south park artisanship, bringing back handcrafted, custom accessories-candles

EYD Candles

posted by: martin cavanaugh porter III, brett h tomich with the south park development group

an internationally renowned designer of handcrafted, fine, highly artisan candles is relocating to South Park L.A. her field of endeavor has been international: dubai, singapore, korea, india, china, and all throughout europe.

though EYD Candles is a very successful B2B business, the designer, will be developing a local artisan workshop. we can announce with pleasure that she has comitted to developing a local artisan workshop in down town south park l.a- employing the mentor-apprentice model: upholstery, furnishings, fabrics, repairs, and one-of-a-kind designs.

this is a vitalizing commitment, not made lightly, and is one peice of the puzzle, bringing life and neighborhood to South Park.

for B2B info on this phenomenal line of candles, pls call 213 550 4460.

south park l.a: the world’s great business incubator- the hopeRIZE fund

The South Park Development Group (dba.www.southparkincubator.biz) filing Sec & Exch Paperwork for hopeRIZE

south park los angeles: the world’s next great business incubator- a first step

tomorrow, brett and I will be proposing the hopeRIZE fund: moving toward solution-first round financing for young, dynamic, highly innovative future GREEN ORGANIC entrepreneurs, who will HQ in southpark l.a.

we look forward to sharing this with you.

-martin cavanaugh porter III and brett h tomich.

questions? you can email: info@southparkbusinessincubator.biz 

demographics: south park’s forgotten trend line-families-various ethnicities-shifting values

 

3-7Yrs

the south park development group has used two first-rate demographic firms to analyze the ‘resident profile’ 3-7 years from now.

 

families

the studies confirm our instincts on a broad range of criteria related to demographic trends: between 20-25% of south park l.a residents in the next three-seven years will have at least one child.  

further, perhaps 15% of current, long term residents will be in the process of having a child .

let’s low-ball the studies: 20% new move in’s  3-7 years with child + 15% in process of having a child and not moving= at least 35% south park residents will be families. FLV LLC-South Park Dev Group’s hunch? 

3yrs (from now): 25%

5yrs (from now): 35%

7yrs (from now): 40-42.5%

 ethnic groups

in the next three years, 30% non-white, affluent, largely Asian, Koreans often paying cash for condos.

in the next five years, about five years from now, 37% non-white, affluent, young very family oriented.

in seven years, perhaps up to 50%very family oriented. the key question our stake holders want to ask themselves now is how do you completley reorient all your branding and marketing efforts to reflect those trends and how flexible will the stake holders be in driving businesses to south park to cater to these facts-on-the-ground demographic probabilities? it will be  interesting and  enlightening to see which choice is activated: status-quo (=failure) or paradigm change (=success).  for the residents and small-medium businesses in south park l.a, one can only hope for paradigm change

paradigm change=a happy, bustling, healthy neighborhood-and that’s what we all deserve. 

 the recession has wrought a shift in values which an economic rebound won’t undo in short-order. those values are largely, to a degree, instilled in the largely asian influx south park l.a is seeing.

do the stake holders of south park know how to market to this demographic? the watchword must be flexibility. flvllc/south park development group’s hunch? 7 years: 50% families (mix of single mother, fathers with children and two parent families, and 50% non-white, highly affluent, highly educated minorities, cash rich (liquid to a great degree), very interested in investing in real-estate.

point of example: korean airlines (an airline, and a ‘foreign’ airline at that is developing downtown’s most expensive, expansive high rise project in a recession).  

all food for thought.

“What should young people do with their lives today? Many things, obviously. But the most daring thing is to create stable communities in which the terrible disease of loneliness can be cured.”Kurt Vonnegut, Jr

 

 

 

 

 

 

 

innovation driven in south park: the hope business centre and the south park development group: the 50 for 500 Club

we cannot remain locked in a disparate darkness of financial road blocks to innovation. 

the best time to innovate, invest, and grow is through a recession by supporting groundbreaking start up-entrepreneurs who often lack the ‘get in the door’ credentials to accelerate their product to market and reach the payback period to investors. 

the los angeles business war room round table must assist start-ups and on-going businesses receive a degree of credit from suppliers, obtain second rounds of financing, and have access to state-of-the art technology to leverage their innovation and bring their product or service to market. 

let us look at the present value, beta, efficiency frontier modelling through the lens: degree to which we can support an innovator succeed.

credit scores: one part of a whole- many individuals credit scores have taken a hit these last years and/or young men and women don’t have enough credit history to have an adequate score.

Let us move beyond the obvious in our collective thinking ”We can’t solve problems by using the same kind of thinking we used when we created them.” – Einstein.

 lets also talk about: innovation scores (can product or service be brought to market or improved and be re-branded in short order with a reasonable expectation of success) and credibility scores (what is the individual’s relationship with his freinds and family like-this is a prime new way of balancing a potentially low credit score). full due-diligence adding criteria that allows for a more balanced view of the potential investment. 

 brett and I propose the  50 for 500 club to begin to provide direct, technical,branding, ongoing strategic advice and limited financial ‘boot strap’ assistance to one potential innovative, entrepreneurial  graduate from the USC Marshall School of Business through the South Park Business Incubator (a private business incubator, a business  unit of the South Park Development Group). much more to come about the 50 for 500 club in the days ahead.

 south park biz incubator (also called la biz incubator) would provide legal, technical, office, branding and marketing assistance (unlimited email marketing campaign blasts, free, best of breed website-on line ecommerce presence, viral-SEO marketing, business planning, and assistance in 2nd and third round financing) for the life of the start-up company, taking a 10% interest.

members of the 50 for 500 club in return for each member putting up a $500.00 stake in the venture, collectively own 10% interest.

it’s a new model: double down on the angel  investor model and drive innovation and the hopes of start-up businessmen and women.

the 50 for 500 club will be on the agenda  at the first war room round table.

questions? ideas? email: btomich@southparkbusinessincubator.biz ormcporter@southparkbusinessincubator.biz

forward movement: one step closer to a full scale health and wellness centre for south park l.a

posted by the south park development group: building a neighborhood in south park.

happy-joy

this evening the FLV-LLC South Park Development Group held an extensive ‘blue-sky’ session with an internationally renowned, front-rank neurologist who has actioned combining eastern-western wellness therapy practices for the last 20 years and SPDG has moved with vigor and common-purpose, shoulder-to-shoulder with this life-teacher and brain surgeon to actualize a full-scale health and wellness centre for down town south park l.a.

his abilities are matched by his ethics and his life’s mission. further, he is the embodiment of a trust-mark and iconic in nature.

what does this mean? better living, better purpose, and a better neighborhood.

it is, in fact a paradigm changer for south park. the next question is: to what degree of buy-in and flexibility will the decision makers and stake holders agree to? will they be a part of building a neighborhood or exist in the status-quo-raw steel, silent side walks, overly hyped marketing, and the effrontery of pushing glitz.

glitz was yesterday. today it’s about connectivity, sociability, care, families, and conviviality-from both a human and branding perspective: it’s good for the community and its monetizable.

we will keep you posted.

an e-road for south park l.a? we’ll be test driving it this sunday and let you know-bottom line: zero carbon emissions